Posted: 13 May 2010 09:34 AM PDT
As the web design and technology continues to improve, the “Coming Soon” page is really more than just an ordinary white page with men-at-work icon or under-construction sign.
Not only it’s a landing page that hints visitors about the up-coming website or web services, it is also used by designers and web masters to increase the level of anticipations as well as collecting data of interested users by inserting a “notify me when launch” subscription button.
Today we’d like to show you different types of "Coming Soon" page design with some examples along the way. We hope you will find it useful and be inspired.
What exactly is a "Coming Soon" page?
Like we’ve mentioned earlier: If your “Coming Soon” page is only a static white page with some under construction icon, you are missing out a lot.
When visitors land on a coming soon page, chances are they’ll never return again if the page is lack of information about the service or the future launch date. A properly designed “Coming Soon” page not only pushes the anticipation to a higher level, it also keep visitors in the loop by getting them to subscribe to the news update.
7 Types of "Coming Soon" Pages
If you are a webmaster, you might know very well that the older the domain is, the more advantage you can get for your SEO success. How if you have purchased the domain, but you got nothing to publish yet? That’s when “Coming Soon” page comes in, to tell visitor everything about your site, and grab this chance to get something from them.
“Coming Soon” page is not just about the site that’s getting to launch, it can also be used during site revamp or maintenance. Many of you might be curious about why “Coming Soon” page is minimalistic and somehow, too simple, as it’s because designer doesn’t want to put much effort on a temporary page, also the simpler the design, the better the focus.
1: Explains the site
The biggest use of the “Coming Soon” page is to tell visitor what’s all about your site and what they can expect when your site is launched. You can use either few paragraphs or sentences to introduce your site or estimated date it would be launched, just be noted that you don’t need to be talkative enough to put everything possible into it until the lengthy introduction scared or bored your visitor.
Unless you want to use the curiosity to get visitor subscribed your site, try to use comprehensive words based on your preferred language. English should be the best language as most of us recognize it, but you can use any language as long as it suits your site language or targeted user.
Once visitor knows more about your site, they are more likely to bookmark your site or sign up a subscription to welcome the launching day.
2: Encourage Subscription
All you want to do after introducing your site is to get your visitor subscribed it. Subscription not only increases the chance of revisit, it boosts your subscriber number. You can never imagine how aggressively your subscriber number would grow by putting a simple subscription box on the “Coming Soon” page, especially when visitors are curious about your site.
There are various design for subscription form, but most of them are a rounded square box with a subscribe button that contains any word, simple and clear.
Most “Coming Soon” page with introduction contains subscription form as an option for visitor to receive an update. So it’s very clear that telling the visitor what they can expect is the most effective way you can persuade them to subscribe your site for the update. Just remember that in any form of subscription, don’t spam your subscriber.
3: Keep Visitors Updated via Social Networks
As social network plays an essential role in marketing your site, you probably want to spend your time other than your design work on social network like Facebook, Twitter, Flickr, etc.
In this case, placing some linked social network icon allows you to build your social network kingdom even your site is not yet launched. Linking to social network like DeviantArt also allows visitor to visit your portfolio or current work, which directly increase their interest on your coming new site.
4: Provide Useful Contacts
If you’re launching consulting or shopping site, contact would be the key role for your successful sales conversion. Any contact method like store location, email address or phone number is suitable, just make sure you can really be reached with these methods.
5: Beta Testing Invitations
If you are a team that builds up the web-based application or interactive site, then your visitor can be your precious tester for the site. Simply drop down a subscription and make a calling, anyone who passes by could possibly be your future tester.
6: Product Marketing
Followed with introduction and contact, you can offer your product that visitor might be interested with. Of course, your page design should be persuasive enough to encourage visitor to take a view on your product.
7: Create Curiosity
Curiosity, curiosity, curiosity. It’s the thing that kills both cat and human. You can properly do some viral marketing by design a “Coming Soon” page without any introduction but may be, an interesting graphic or icon.
It’s better to put a contact or subscription form in the page, as we don’t easily bookmark a site without knowing anything. And it would be even better if you promise that you won’t spam.
Additional tip: Be Friendly with SEO
Simple, creative and informative are keys for successful “Coming Soon” page design. While you keep these golden rules for all great site, try to get something from visitor, or offer something that surely makes some buzz before the site is launched.
If you got extra idea for “Coming Soon” page design, or you have stumble upon an interesting design and probably want to share with us, be sure to drop a comment!
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