Posted: 15 Jan 2010 09:18 AM PST
There are many elements that go into the creation of a website. A website is the best medium to communicate with users from all over the world. It is therefore essential, it should be designed in such a way that users should be attracted and be engaged on the site. This is when a website can reach its users effectively.
Designers have often wondered about the secret ingredient to make a website appealing. The combination of design and functionality is something every designer wishes to implement in a site. Many successful websites have one main secret ingredient, not every designer is aware about. That element is website interactivity.
What is Web Interactivity?
A simple example can illustrate this point. Picture this: 2 shopping stores are right next to each other. However, one attracts more customers than the other although both have the same goods. This is only because of one reason. The one shop that attracts more customers uses the concept of interaction with people. This is in terms of consumer suggestions, attractive offers, contests and displays. The whole scenario draws people as the overall environment makes a customer feel more comfortable.
In terms of web design, the concept can work in the same manner. The trick lies in a subtle use of web interactions to attract users and cause them to engage on a page.
Here, we can take another example. A radio button or hyperlinks are elements of a web interface. Contrast these with a 3Dimensional Cube or a 3Dimensional Flip Book, both being examples of interactivity. They are complete experiences of doing stuff that engages users with web pages whilst the user is going through the information displayed on the website. This is what makes these examples stand out. The use of interactivities woven very creatively with website content makes them successful in capturing user-attention.
How does one achieve website interactivity?
There are many elements that can be focused upon to achieve web interactivity that attracts users. The main subject of the website should be taken into consideration. This can give a clue as to the kind of interaction to be used. For example, a product website will have various categories on display. The range should be presented in an interactive manner rather than plain rows of products. A 3Dimensional Flip Book can be used to its advantage to showcase a range of products with the relevant information. A user gets engaged whilst flipping through the book.
The creation of these website interactivities requires time to be spent on technical details. However, in the recent times, designers can create these interactivities within minutes without any programming with rapid interactivity software that is available in the market.
Examples of great interactivity websites
Starbucks Coffee at Home
Cathy Beck Communication
Magnivate Interactive Boutique Agency
Nokia 3110 Evolve
In the same website, a click on the phone enlarges it, as shown in the image. The phone can be viewed in a 3Dimensional way which definitely appears more interesting as compared to a display of images.
Unfortunate Events movie
Website interactivity thus forms to be a very important ingredient for web design. Has this idea made you have a second glance at your website? I would love to hear your response about website interactivity.
Let us share our experiences right here, keep the comments rolling in!
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